Designing customer experiences, digital platforms and brands that work together.
Senior design leader with 15+ years' experience working across UI/UX, ecommerce and brand design. I combine interaction and visual design with systems thinking, helping businesses create clearer digital experiences and stronger, more distinctive brands.
View selected work →
Brand, UX and marketing don't exist separately for the customer. They're all part of the same experience.
For the past 15 years I've worked across the points where those disciplines meet — designing digital platforms, customer journeys, ecommerce experiences and brand systems for consumer and technology businesses.
My work combines hands-on UI and interaction design with the broader thinking needed to build scalable systems and lead creative delivery.
Building and evolving brands across campaigns, customer communications and multiple touchpoints.
Designing digital journeys and interfaces that balance user needs with commercial objectives.
Creating scalable visual systems, guidelines and components that bring consistency without limiting creativity.
Improving how customers discover, navigate and buy across complex multi-brand digital environments.
Bringing together typography, photography, illustration and motion to create distinctive and effective work.
Setting direction, managing stakeholders and external partners, and maintaining standards from concept through to delivery.
A new consumer experience brand built from scratch — bringing together brand strategy, identity, ecommerce and a bespoke illustration system designed around how customers discover experiences.
Redesigning a complex digital dashboard to create a clearer, more intuitive experience and help users understand and act on their data.
Designing a digital styling experience around the relationship between customers, personal style and the discovery of products that genuinely suit them.
A digital product concept focused on making complex file management simpler, clearer and more intuitive through considered interaction and interface design.
A full brand identity for a privately funded property investment initiative — from strategy and positioning through to visual identity, illustration and digital campaign.
Full brand strategy and identity system for a London fashion consultancy — from positioning and naming through to typography, visual systems and photography direction.