The Challenge
Island Estates is a luxury property developer with a growing international portfolio.
They came to me to redefine how the brand communicated value — moving from traditional high-end real estate to a more modern expression of understated luxury.
The existing identity leaned heavily on cliché “luxury” tropes — golds, scripts, ornate details — which no longer reflected the sophistication of the properties or their clientele.
The goal was to create a brand and digital presence that felt timeless, confident, and rooted in trust — luxury redefined through restraint, not embellishment.
My Role & Approach
I created a minimalist brand identity inspired by architectural geometry and natural palettes.
Typography and layout drew influence from editorial design, giving the brand a sense of calm authority.
On digital, the new system translated seamlessly — intuitive navigation, generous spacing, and immersive photography replaced the clutter and excess of the old site.
